Privacy Policy
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data by which you can be personally identified.
1.2 The responsible party for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Luxara-dublin.com. The responsible party for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When you use our website purely for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to subsequently check the server log files if there are specific indications of illegal use.
3) COOKIES
To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process specific user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, the cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:
- Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Firefox: https://support.mozilla.org/en/kb/cookies-erlauben-und-ablehnen
- Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
- Safari: https://support.apple.com/kb/ph21411?locale=en_US
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be restricted.
4) CONTACTING US
When you contact us (e.g. via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been fully processed, provided the circumstances indicate that the matter in question has been clarified and there are no legal retention requirements that oppose this.
5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
In accordance with Art. 6 para. 1 lit. b GDPR, personal data is collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the aforementioned responsible party. We store and use the data you provide to us for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved a legally permitted further use of the data, which we will inform you of below.
6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Newsletter Subscription
If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. To send the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm by clicking on a corresponding link that you wish to receive the newsletter in the future.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address as registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to trace possible misuse of your email address at a later time. The data we collect when you register for the newsletter is used exclusively for promotional purposes through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible party mentioned at the beginning. After you unsubscribe, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved the right to use your data in a legally permitted manner, about which we inform you in this statement.
6.2 Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. In this case, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no email will be sent from us. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you will only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately discontinued.
7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data we collect will be shared with the transport company responsible for delivery to the extent necessary for delivering the goods. We also share your payment data with the assigned credit institution for payment processing when required. Should we use payment service providers, we will explicitly inform you below. The legal basis for sharing data in this context is Art. 6 (1) lit. b GDPR.
7.2 Use of payment service providers (payment processors):
- Paypal: When paying via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, “purchase on account” or “installment payment” via PayPal, we share your payment data with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer of data is based on Art. 6 (1) lit. b GDPR and is only as necessary for processing the payment. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or, if offered, “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be forwarded to credit agencies on the basis of PayPal's legitimate interest in determining your creditworthiness according to Art. 6 (1) lit. f GDPR. The credit check result may contain probability values (so-called score values) that are calculated based on scientifically recognized mathematical-statistical methods. Address data may also be included in the score calculation. For more data protection information, including the credit agencies used, please refer to PayPal's privacy policy at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You may object to the processing of your data at any time by sending a message to PayPal. However, PayPal may still process your personal data if this is necessary for contractually compliant payment processing.
- SOFORT: If you choose the "SOFORT" payment method, payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transmit your information provided during the order process along with details about your order according to Art. 6 (1) lit. b GDPR. The SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data transfer is made solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. You can find more information on SOFORT's data protection policy at: https://www.klarna.com/sofort/datenschutz
8) CONTACTING CUSTOMERS FOR REVIEW REMINDERS
Personal review reminders (not sent via customer review systems):
We use your email address to send you a one-time reminder to leave a review of your order via our review system, provided you have given your explicit consent during or after placing your order according to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugins using the Shariff Solution:
On our website, social plugins ("plugins") from Facebook are used, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). To protect your data, these buttons are not fully integrated as plugins but are merely linked using HTML. This ensures that no connection to Facebook servers is made when visiting our website. Only when you click on the button will a new browser window open and load Facebook's page, where you can interact with the plugins after entering your login details. Facebook Inc. is certified under the "Privacy Shield" agreement to ensure an adequate level of data protection. For more details on Facebook's data collection, processing, and usage, and your rights and options to protect your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php
9.2 Google+ Plugins using the Shariff Solution:
On our website, we use social plugins ("plugins") from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To protect your data, these buttons are not fully integrated as plugins but are linked using HTML. This ensures that no connection to Google+ servers is made when visiting our website. Only when you click on the button will a new browser window open and load Google+'s page, where you can interact with the plugins after entering your login details. Google LLC. is certified under the "Privacy Shield" agreement to ensure an adequate level of data protection. For more details on Google's data collection, processing, and usage, and your rights and options to protect your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/
9.3 Instagram Plugin using the Shariff Solution:
On our website, we use social plugins ("plugins") from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"). To protect your data, these buttons are not fully integrated as plugins but are linked using HTML. This ensures that no connection to Instagram servers is made when visiting our website. Only when you click on the button will a new browser window open and load Instagram's page, where you can interact with the plugins after entering your login details. Instagram LLC. is certified under the "Privacy Shield" agreement to ensure an adequate level of data protection.
For details regarding the purpose and scope of data collection, further processing, and the use of data by Instagram, as well as your rights and options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display relevant ads to users, improve campaign reports, and prevent users from seeing the same ads multiple times. Google tracks which ads are shown in which browser through a cookie ID, preventing repeated ads. Processing is based on our legitimate interest in optimizing the marketing of our website, in accordance with Art. 6(1)(f) GDPR.
DoubleClick can also track conversions related to ad requests. This occurs when a user views a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.
Your browser automatically establishes a direct connection to Google's server when marketing tools are used. We have no control over the extent and further use of the data collected by Google through DoubleClick. Based on our knowledge, Google receives information about the part of our website you visited or clicked on. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google, there is still a possibility that Google could retrieve and store your IP address.
If you do not wish to participate in this tracking process, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com https://www.google.de/settings/ads. This setting will be deleted if you remove your cookies. Alternatively, you can visit the Digital Advertising Alliance website (www.aboutads.info) for information on setting cookies and making adjustments. Lastly, you can adjust your browser settings to notify you about cookies, allowing you to accept or decline them individually or exclude cookies altogether. If you decline cookies, certain functionalities on our website may be restricted.
Google LLC, based in the USA, is certified under the EU-US Privacy Shield, ensuring compliance with EU data protection standards.
Further information on DoubleClick by Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
10.2 Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers through advertisements on external websites. Using the data from advertising campaigns, we can determine the success of each advertising measure. Our goal is to show ads of interest to you, make our website more appealing, and achieve a fair cost assessment for advertisements.
A cookie is set for conversion tracking when a user clicks on a Google AdWords ad. Cookies are small text files stored on your system, usually expiring after 30 days and not used for personal identification. If a user visits specific pages on this website and the cookie is still active, Google and we can detect that the user clicked on the ad and was redirected to the respective page. Each Google AdWords customer receives a different cookie, preventing tracking across websites. The information gathered from the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in for conversion tracking. We are informed of the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag, but no personal identification of users is provided.
If you prefer not to participate in the tracking process, you can opt out by disabling the Google Conversion Tracking cookie through your internet browser settings. You will then not be included in the conversion tracking statistics.
We use Google AdWords based on our legitimate interest in targeted advertising, in accordance with Art. 6(1)(f) GDPR.
Google LLC, based in the USA, is certified under the EU-US Privacy Shield, ensuring compliance with EU data protection standards.
Further information on Google’s privacy policy can be found at: https://www.google.de/policies/privacy/.
You can permanently deactivate cookies for ads by adjusting your browser settings or by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be fully functional if you disable the use of cookies.
11) WEB ANALYSIS SERVICES
Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow for an analysis of your use of the website. The information generated by the cookie regarding your use of this website (including the truncated IP address) is usually transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures the anonymization of the IP address by truncation and excludes direct personal references. By means of the extension, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing takes place in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website usage and internet usage. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by making the appropriate settings in your browser software; however, we point out that in this case, you may not be able to use all functions of this website fully. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie, which will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you need to click this link again):
Deactivate Google Analytics.
Google LLC, based in the USA, is certified under the US-European Privacy Shield Agreement, which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is conducted via a user ID. Upon the first access to a page, the user is assigned a unique, permanent, and anonymized ID that is set cross-device. This enables interaction data from various devices and different sessions to be assigned to a single user. The user ID does not contain personal data and does not transmit such to Google.
The collection and storage of data via the user ID can be contradicted at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.
You can deactivate it using a browser plugin from Google https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie, which will prevent the collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you need to click this link again): Deactivate Google Analytics.
Further information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376
12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Method
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). In the case of an explicit consent, this allows for tracking user behavior after they have seen or clicked on a Facebook advertisement. This procedure serves to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us, providing no conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy https://www.facebook.com/about/privacy/
You can enable Facebook and its partners to display advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities only occur if you have given explicit consent in accordance with Art. 6 (1) lit. a GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, please ask your guardians for permission.
Facebook Inc., based in the USA, is certified under the US-European Privacy Shield Agreement, which ensures compliance with the data protection level applicable in the EU.
To deactivate the use of cookies on your computer, you can set your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies that have already been stored. Disabling all cookies may result in some functions on our internet pages no longer being executable. You can also disable the use of cookies by third parties like Facebook at the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) lit. f GDPR.
Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged in to Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. Your personal data will be temporarily linked by Google with Google Analytics data to form target groups.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about setting cookies at the Digital Advertising Alliance at www.aboutads.info and make settings there. Finally, you can set your browser to be informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
Google LLC, based in the USA, is certified under the US-European Privacy Shield Agreement, which ensures compliance with the data protection level applicable in the EU.
Further information and the data protection provisions regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/
13) RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection law grants you comprehensive rights (access and intervention rights) regarding the processing of your personal data by the controller, which we inform you about below:
- Right of Access pursuant to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, including the purposes of processing, categories of personal data processed, recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the origin of your data if it was not collected by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved, as well as the significance and intended effects of such processing on you, and your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries.
- Right to Rectification pursuant to Art. 16 GDPR: You have the right to request the immediate rectification of inaccurate data concerning you and/or the completion of incomplete data stored by us.
- Right to Erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17 (1) GDPR are met. However, this right does not exist, particularly if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
- Right to Restriction of Processing pursuant to Art. 18 GDPR: You have the right to request the restriction of processing your personal data as long as the accuracy of your data is contested, if you refuse the erasure of your data due to unlawful processing and instead request the restriction of processing your data, if you need your data for the establishment, exercise, or defense of legal claims, after we no longer need this data for the purposes of processing, or if you have objected to processing for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours.
- Right to Notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, they are obligated to notify all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- Right to Data Portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, as far as this is technically feasible.
- Right to Withdraw Consent pursuant to Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of data at any time with future effect. In the event of withdrawal, we will delete the affected data immediately, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the legality of the processing that took place based on the consent prior to its withdrawal.
- Right to Lodge a Complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, particularly in the member state of your residence, your workplace, or the location of the alleged infringement.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS WITHIN A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE PERSONAL DATA CONCERNED. FURTHER PROCESSING IS RESERVED ONLY IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA CONCERNING SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE PERSONAL DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the retention period has expired, the corresponding data will be routinely deleted, unless they are no longer required for the fulfillment of the contract or the initiation of a contract and/or we have no legitimate interest in further storage.